Project 04

SOCIAL MEDIA MARKETING

Construction Insurance

A nine-part social media flyer series for Construction Insurance, an insurance broker. The set promotes the broker's full range of cover — construction, motor, marine, property, gadget and credit-life through to workmen's compensation — using a bold green-on-black visual language, the brand monogram, and a clear call to action on every piece.

  • Client - Construction Insurance, Ghana

  • Date - 2024

  • Service - Social Media & Flyer Design

  • Industry - Insurance & Financial Services

Problem

Construction Insurance needed to promote very different products — from construction and motor cover to marine, property, gadget, credit-life and workmen's compensation — across its social channels. Each flyer covered a distinct subject and audience, so the series risked looking disconnected and inconsistent without a shared system.

The challenge was to build a flexible visual approach that could carry every message while still feeling unmistakably part of one brand — strong enough to stop a scroll, clear enough to explain cover quickly, and professional enough to earn trust in a financial-services category.

Solution

We designed a unified flyer template system built around the brand's monogram, a bold green-on-black palette, and a consistent typographic voice, then adapted it to each product and campaign.

Every flyer pairs a scroll-stopping visual with a punchy headline, a short supporting line, and a green call-to-action button — so each message lands instantly while the brand stays consistent across the whole set. The cover montage ties the collection together as "09 Creative Flyer Designs".

The result is a recognisable, professional social presence that educates customers, promotes the broker's full range of cover, and strengthens Construction Insurance's identity across every campaign.

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Khanyisa Company Limited

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Social Media Flyers

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